ANNUAL REPORT

2024: 20 YEARS OF MALAIKA

Discover Our Journey: Download the 2024 Annual Report

Dear Friends and supporters,

With the same passion and energy that has driven us for years, we’re thrilled to share the latest edition of our Annual Report. The year 2024 holds a truly special significance for us: it marks two decades since our journey began! From a modest beginning as a small company registered in Tanzania on December 20, 2004, we’ve grown, evolved, and transformed into a recognized NGO with Charitable Status.

Twenty years have passed in what feels like the blink of an eye, yet they’ve been incredibly rich with progress, change, and countless meaningful moments. This anniversary isn’t just about time; it represents a shared vision—one you’ve always been a part of—to build something lasting. This milestone of growth and consolidation provides a strong foundation for everything yet to come.

In this report, you’ll read about the challenges our extended family faced, especially our older youth transitioning into independent living while still under our supportive guidance. You’ll also learn how Malaika remains their anchor, a place they return to often, continuing to contribute to our vibrant community. We’ll share how we welcomed new members into our family and maintained strong “Outreach” efforts, supporting children reunited with their families.

We also took significant steps to increase our ability to self-finance, completing the first full year of operations for our candle factory and launching the “Egg Project”—a substantial investment that will help supplement our income.

We’re incredibly proud of these achievements and the hard work that made them possible, but we know much more remains to be done. To all of you, a huge thank you for pushing us forward and supporting us every step of the way.

Download our 2024 Annual Report to explore the full story of our impact and achievements over the past year.

2024 in 10 numbers

How we employed the donations

Your generosity is vital to our mission, and we believe in full transparency about how your contributions are used. In 2024, we saw a significant increase in our overall expenses, a testament to the expansion of our activities and the growing needs we address.

Here’s a breakdown of how your donations were put to work:

  • 85.5% – Direct Center Management: The vast majority of your donations, an increase from 82% in 2023, went directly to the management and operation of our center. This substantial portion is primarily due to a significant rise in school-related expenses. Your support directly funded educational programs, resources, and the essential services that benefit all the children.
  • Administrative Expenses: We maintained a stable and efficient approach to our administrative costs. This means more of your donation goes directly to our programs.
  • Fundraising-Related Costs: We’re pleased to report that the share of our fundraising-related costs decreased in 2024. While the absolute value of these costs didn’t go down, we became more efficient in our fundraising efforts. We understand the importance of maximizing the impact of every dollar, and we’re committed to continuous improvement in this area.